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WAW detergent, produced by Expand Global Industries Limited (EGIL), has been adjudged as the West Africa Best Premium Multi-Use Detergent brand of the year.

The detergent won the award based on its impact on the lives of its customers with its innovations, inventions, and ideas.

At the 11th West Africa Brands Excellence Awards Gala, 2022, with the theme, “Leveraging New Brand Strategies for the New Decade of West Africa”, organised by the Institute of Brand Management of Nigeria (IBMN), the detergent emerged on merit according to the technical committee research’s report.

Mrs. Augusta Joshua, the secretary of the technical committee said in the Soap/Detergent category, WAW came out tops having met the awards criteria – “Quality and resilience, Brand market share, Brand acceptance, Reliability and value, and Optimum Consumer Satisfaction”.

According to the Institute’s Deputy Registrar, Event, Mrs. Ifeoma Emeka, “The West Africa Brand Excellence Award is aimed at identifying, recognising and rewarding companies that apply branding culture and branding management policies, designed to achieve corporate objectives in both profit and non-profit organisations in Western African countries like Nigeria, Ghana, Burkina Faso, Niger, Mali, Senegal, Gambia, Sierra Leone, Guinea, Togo, Benin, Liberia, Cameroon, Mauritania, and Upper Volta.”

Winners under various categories across different sectors of the consumer products sector were also awarded for their feat.
“We are very proud to be recognized by the industry for our quality and reliability, as well as overall customer satisfaction. This demonstrates that we are achieving our objective to develop Nigeria-centric brands and products that are backed by global German product quality and reliability standards,” stated Kaveh Sani, Marketing Manager, Henkel Nigeria.

In 2016, Henkel acquired Expand Global Industries Limited (EGIL). Since then, Henkel in Nigeria has continuously invested in the improvement of the production tools and the SHE standards in its Ibadan site. Thus, contributing to satisfy the local demand in products that combine high performance, reliability, and quality.

Through an extensive local distributor network, EGIL provides thousands of jobs across the country as it aims to be a major contributor to the Nigerian economy while supporting its driving forces and empowering talents with the ultimate ambition to produce for Nigerians by Nigerians.

By oyonews

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