Apex regulatory body in the nation’s integrated market ing communications space, the Advertising Practitioners Council of Nigeria (APCON) has announced the success ful signing into law the Ad vertising Regulatory Council of Nigeria (ARCON) Bill into law, and the consequent change of name to ARCON.
Disclosing this at a media briefing, on Monday, the Dir ector General of the body, DrLekanFadolapo, also an nounced the ban on the use of foreign models and Voice-over artists on the nation’s advert ising space, to further enhance inclusive growth of the sector.
He explained that with the new ARCON Act, the existing APCON Act, promulgated in 1988 to enable the body effectively regulate and con trol the practice of advertise ment in the country.
According to him, the new ARCON Act, puts the regu latory body in good stead to better carry out its statutory regulatory duties, since it takes care of noticeable gaps in the former APCON Act.
One of such gaps, he ad ded, is the control of the new media and online advertise ment, which he believed was not properly taken care of in the old APCON Act.
Fadolapo, however stated that though the new Act provides the council with more regulatory powers, the agency, he added, would only regulate to enhance inclusive growth.
“Stakeholders in the in dustry should be rest assured that we are not regulating to strangulate. All we plan to achieve with these new reg ulatory powers is to ensure good corporate governance and inclusive growth in the sector,” he added.
Speaking on the ban of foreign models and Voice over artists on the nation’s advertising media space, as from October 1, this year, the ARCON’s boss described the decision, as in tune with federal government’s policy of developing local talents, and the need to take some actions aimed at growing the nation’s advertising space.
Source: Nigerian Tribune